We were asked to develop the image for Watershed: a multidisciplinary project articulated in a series of artistic events, exhibitions, residencies,and cultural exchanges between the north and south of Europe; specifically thecities of Barletta and Margherita di Savoia, located in Southern Italy’s ApuliaRegion, and the cities of Rotterdam, Antwerp, and Stockholm.
Knowing that in every city something new will be happening we firstdeveloped a general identity for Watershed, which will then be interpreted witha specific visual inspired by the artists’ interventions or the locationhosting the event.
The typeface used for this project is Estilo, a very elegant ‘30s styleheadline font designed by Dino dos Santos. The typeface was modified to createthe structure of a hydrographic basin, thus “watershed,” a sort of conceptualmap representing the interconnectivity between the underlining theme of waterand the artists and the cities that will host their works.
This image was created as a tribute for Jan Fabre and his bic art in the occasion of the arist' show in Barletta.
media: posters, brochures, catalogues, invitations, web
client: Intramoenia Extrart–Eclettica cultura dell'arte
concept + realization: L-ABLE (Pamela Campagna ) + QB (Carla Palladino + Ed Testa)