Sùd

this A5 image we did as a self-promotional greeting card which we sent out to all kind of cultural and social entities in south Italy after our arrival and installation of our new studio. Sud (“south”) in normally written without an apostrophe, but with ‘ it plays with “up, above” (sù) and “south”...the card was inspired by the fresh cultural wind and a “new” self-confidence we can feel here down south.

media: postcard A5 + tshirt
concept + realization: Pamela Campagna + Thomas Scheiderbauer