A graphic campaign for an exposition on Poelzig's work in Seville. instead of images of his architecture we are using the most calling details of his look and some typical colors of his time - the 1920ies.
His glasses/eyes are the protagonist and propose ironically to rethink
a “symbol” in architecture - Le Corbusier's glasses and his “father role” in modern architecture. The composure of all graphic applications was very much inspired by movements of the same time, mainly Dadaism.
media: poster, invitation card, didactical folder, banners, newsletters
client: Consejería de Vivienda y Ordenación del Territorio
concept + realization: Pamela Campagna + Thomas Scheiderbauer